The Bud Light Lounge is Anheuser-Busch’s premier marketing vehicle providing guests 21 years or older a complete hospitality experience. The Bud Light Lounge uses state-of-the-art video and a variety of cutting-edge technologies to create a unique, interactive experience for up to 120 consumers at a time.
Featuring an exceptional, multi-level design, the 3,500-sq. ft. Bud Light Lounge is comprised of four distinct entertainment zones – created to effectively deliver on Bud Light’s platform of a fun, social, engaging and memorable experience. Best of all, the Bud Light Lounge has no admission fee.
Bud Light Lounge Entertainment Zones
KICK
Guests are immediately captivated by the glowing, dynamic Bud Light image projected onto a reactive video floor. Guests can interact with the pool of water projected onto the floor - each step is as if you are actually walking on water. This area also features multiple flat panel screens displaying music videos, as well as a full-sized infinity mirror.
FLASH
In the “Bud Light Lounge Flashcard” green screen photo opportunity, one to four guests may pose for two still photos, which are merged into a moving picture – using 2-flip animation – to create a unique take-home luggage tag (where legal), as a cool memento of their Bud Light Lounge visit
SKY Deck
The Sky Deck serves as both a public lookout area and a VIP lounge, providing additional space to socialize or check out what is happening below. One state-of-the-art telescope is mounted on the railing so visitors can check out the surrounding event crowd from afar. A plasma screen TV allows guests to watch a variety of programming, including sports broadcasts and music videos. Guests can also interact with the Bud Light Rock-Paper-Scissors table tops and a Bud Light bubble hockey game.
BLUE ROOM
Visitors will then make their way into the Blue Room, where they are immediately immersed in the sight, sound and feel of the club-like atmosphere. Guests may kick back and relax and check out music videos playing on plasma screens. Where legal, guests may enjoy samples of cold Bud Light from the sleek, glowing bar. Guests will then exit out of the Bud Light Lounge through the colorful, high-impact, air-supported structure.
Background
Introduced in 1982, Bud Light beer is brewed by Anheuser-Busch, Inc., the leading American brewer. Bud Light is the world's top-selling light beer. Visit www.budlight.com for more information.